Rebranding launches arizona effort

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arizonagov.Janbreweracknowledgesherstatehasaseriousimageproblemandislaunchingarebrandingefforttocounterboycottsandbolsterthetourismindustry,accordingtoareportbyarizonarepublicwritersgingerroughanddawngilbertson.Severalcitieshavealreadyproceededwithresolutionsboycottingthestatestourismindustrythebiggestbeinglosangeles,thecitywiththenationslargesthispanicimmigrantpopulation.Brewerarguesthatthestatesnegativeimagearisesfromwidespreadmischaracterizationofthelawsprovisions:"itsuptoustogetthetruthoutthere.Thisisimpactingarizonasfacetothenation."Thebrandrehabilitationinitiativewillstartwith$250,000foramarketingcampaignthatwillurgearizonanstotravelwithinthestate,andataskforcewilllookintoothermeasures.Publicfiguresfromjaylenotocaliforniagov.Arnoldschwarzeneggerhavepokedfunatthelaw,whichrequiresofficialstoaskforimmigrationpapersfrompeoplearousinga"reasonablesuspicion"thattheycouldbeinthecountryillegally."Withmyaccent,iwasworriedtheyweregoingtodeportmebacktoaustria,"schwarzeneggersaidataspeechatemoryuniversityinatlanta.Aparodyarizonatourismvideomadebythecomedygroupsecondcityshowsahispanicmanbeingaskedforhispapers,withthenarratorintoning,"comeforthebarrendesertwastelandstayforthehospitality."Buttheboycottsarenojokeforthestatestourismindustry.Arizonarealestatewashitespeciallyhardbythecollapseofthehousingbubble,andserviceindustriessuchastourismhavefacedanextendedslumpinthestate.Sofar,arizonahaslost30to40meetingsandconventionsovertheimmigration-lawboycott,accordingtodebbiejohnson,ceoofthearizonatourismallianceandthearizonahotelandlodgingassociation."Weweresurprised"bytheboycotts,johnsontoldthearizonarepublic."Wedidntthinkitwasgoingtobeatourismissue.Thisisapoliticalissue."Whilearizonademocraticrep.Raulgrijalvacalledforaconventionboycottofhishomestatetoputpressureonofficialstorepealthelaw,somestatepoliticianswhoexpressreservationsaboutthepolicyarebeggingamericansnottoboycott,sayinginnocentpeoplewilllosetheirjobs.Phoenixmayorphilgordonappearedoncnnthursdaynightalongsidelosangelesmayoranthonyvillaraigosaandpleadedagainsttheeconomicsanctions."Weestimateitsalreadycostusalmost$150millionatatimewhenwe"rejuststartingtorecoverontheeconomicfront,"gordonsaid."Andthisisaboutallbusinesses,notonlyimmigrantbusinesses,but,youknow,majorcorporations."Onwednesday,l.A.Scitycouncilpassedaresolutionsuspendingmunicipaltraveltoarizonaand$7.7millionworthofcontractswitharizona-basedcompanies,whichcouldleadtoaprojectedlossof$56millionforarizonaandarizona-basedbusinesses,gerrymiller,chieflegislativeanalystoflosangelestoldcnn."Aneconomicboycottagainstinnocentpeoplejustaddstothemassiveeconomicburdenarizonanshavesustainedforyearsduetothefederalgovernmentsfailuretosecureourborders,"brewersaid.Pollsshowamajorityofamericanssupportthelaw,andsomegroupsareorganizingcounterprotests,or"buycotts,"tosupportthestate.Lizgoodwinisanationalaffairswriterforyahoo!News.!Andjoinusonfacebook(click"like").

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